To offset flagging sales and declining margins, Conagra Brands is launching new items, extending discounts and reducing prices across brands including Birds Eye, Slim Jim and Healthy Choice.  Following the lead of other major food manufacturers, Conagra Brands is culling low-growth products.  Chef Boyardee is the latest brand to be placed on the block.  The range was acquired by Conagra in a $2.9 billion transaction with International Home Foods. 

Chef Boyardee was launched in 1928 by Chef Hector Boiardi and became an iconic brand.

Conagra Brands claim that there are potential buyers for the Chef Boyardee range of products including packaged food competitors and private equity.