Following dismissal of lawsuits against McDonald’s, Wendy’s and Taco Bell, a new lawsuit alleging misrepresentation in advertising has been filed against Subway.  According to the complaint, advertisements show the Subway Steak and Cheese sandwich “with meat bursting from within reaching as about as high as the surrounding bread.”  The lawsuit claims that the reality is a more meager inclusion of meat with an allegation that advertisements show double the filling than actuality.

QSRs should obviously exercise more restraint in their depictions of sandwiches since they create anticipation that is not recognized by customers.