In yet further consolidation in the egg industry, specialty egg producer, Egg Innovations was acquired by the Happy Egg Company.  Both enterprises are packers of eggs produced by contractors and are able to supply a wide range including organic, pasture-raised and free-range.

In commenting on the transaction Alex Worley CEO of Happy Egg stated, “With Egg Innovations we will continue to push the boundaries of what consumers expect in egg farming-delivering innovations such as pasture-raised and regenerative practices.” 

The Happy Egg Company was established in the U.S. as a subsidiary of Noble Foods, the largest egg producer and packer in the U.K.  The Happy Egg Company is now independent of the founder and is completely U.S.-owned.  The company headquarters is in Rogers, AR. and receives product from contract farms and supplies a wide range of retailers including most of the national and large regional chains.

Egg Innovations was founded by Dr. John Brunnquell in 1999, based on his knowledge gained from applied research in poultry science and flock behavior. Egg Innovations relies on supply from over 50 family farms collectively using 1,000 acres of pastureland for flocks.

The combined total of hens under contract to the two packers is estimated at 1.5 to 2.0 million. Since both companies are privately held there is no information on the value of the transaction or the financial performance of the two companies