Decades of research, some of which was supported by the Egg Nutrition Center of the American Egg Board, supports consumption of one to two eggs daily without any adverse cardiovascular effect.  The American Heart Association and the American College of Cardiology have accepted that there is no evidence to implicate dietary intake of cholesterol with either onset or exacerbation of cardiovascular disease.  Consumption of one to two eggs per day does not increase blood cholesterol levels and may reduce HDL cholesterol.

Despite scientific findings, the adverse publicity generated during the 1980s regarding cholesterol intake persists.  One third of consumers retain reservations over eggs based on cholesterol content. Fortunately during the past two decades, the issue of cholesterol as a deterrent to consumption has declined with a shift to biological and chemical contaminants in foods.

Emphasizing that the cholesterol content of eggs is not a factor in inducing cardiovascular disease would appear to be an inappropriate strategy to promote egg consumption.  The AEB would be advised to limit mention of cholesterol but to promote the nutritional quality of eggs including balanced protein and choline content.  Denying the role of cholesterol in eggs on social media could perhaps be misconstrued and exacerbate consciousness of a non-existent problem.  Intense publicity could be regarded as, Methinks the lady doth protest too much.