Closed Loop Partners, in collaboration with NextGen Consortium, has organized a citywide recycling program for Petaluma, CA. The initiative will begin on August 5th with 30 participating restaurants. Sixty return points have been placed for reusable go-cups supplied by restaurants and QSRs including Starbucks, KFC, Dunkin’ and Peet’s Coffee.
NextGen Consortium is supported by major beverage manufacturers, restaurants and convenience stores.
Kate Daly representing the Center for the Circular Economy at Closed Loop Partners, noted, “By testing reuse across an entire city in partnership with key stakeholders from the community and industry, we can scale reuse collaboratively through thoughtful experimentation.” The City of Petaluma was selected based on the proximity of restaurants to each other and municipal support.