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USAPEEC Promotes Eggs at Hong Kong Event

05/22/2024

Eggs from the U.S. were the focus of the recent Hong Kong Baking Workshop, supported by organizations including USAPEEC that was conducted in collaboration with the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. The primary objectives of the workshop were to showcase the high quality, versatility, and sustainability of U.S. agricultural products and specifically eggs.

 

Hong Kong and Taiwan Director for USAPEEC, Karen Kong provided an overview of the food safety, quality assurance, sustainability, nutrition and functionality of eggs. During the seminar, the 40 student attendees were introduced to the SE prevention standards implemented by the USDA.

 

The popularity of baked goods among Hong Kong consumers and visitors was also emphasized. This trend presents significant opportunities for U.S. ingredients, particularly eggs and egg products, within the Hong Kong market.

 

During 2023 Hong Kong imported 7.0 million dozen shell eggs valued at $8.0 million, down respectively 53 percent in volume and 56 percent in value from 2022. In 2020 Hong Kong imported 47.4 million dozen shell eggs valued at $37.2 million.

 

Promotional events by USAPEEC should rebuild confidence in U.S. product but since eggs represent an undifferentiated commodity, the landed price in a competitive market is the most important determinant in the purchase decision.