Walmart is expanding its private-label range by introducing the Bettergoods house brand that will include plant-based oat milk, non-dairy frozen desserts and cheese offerings.  Prices will range from $2 to $15 in an attempt to increase store traffic and attract health-conscious shoppers.

Scott Morris, Senior Vice-president for Private Brands, noted, “The launch of Bettergoods delivers on the customer need in a meaningful way.  Bettergoods is more than just a new private brand.  It is a commitment to our customers that they can enjoy unique culinary flavors with the incredible value Walmart delivers.” 

The Bettergoods range will include products “free-from” to appeal to discerning customers that reject artificial flavors, added sugar and preservatives.