The weekly Economic, Energy and Commodity Report in EGG-NEWS details weekly and monthly data released by federal agencies relating to the U.S. economy.  Despite the reduction in inflation and the evident deflation in food prices, consumer perceptions erroneously consider what they purchase at the supermarket as a major factor in increasing the cost of living.  During the past month, energy costs that have previously contributed to deflation have reversed course with obvious increases at the gas pump.

Consumers blame “government policies” for high prices of groceries. Conflict in Eastern Europe and the Middle East are contributing to disruption of supply chains and escalation in prices of food items.  Consumers have the perception that retail chains are responsible for higher food prices.  A survey showed that a sample of shoppers estimated net profits of chains to be in the region of thirty percent whereas, in fact, they range from one to five percent.  The accusation of price gouging has become a political issue with unsubstantiated rhetoric by senior officials supported by injudicious statements by the Federal Trade Commission.

Discontent among consumers will be a major issue in the November General Election.  The concurrent concern over the proposed Kroger-Albertsons merger is now playing out against the backdrop of politics. The transaction has now devolved into litigation with individual states and the Federal government opposed to the merger.

Industry associations representing sectors of the poultry industry should be more aggressive in presenting economic realities to dispel false notions of manipulation of prices and unethical business practices. At the end of the day, consumers do not regard farmers as being responsible for price escalation.  This is one comforting consideration in a complex issue with a lot of blame to be assigned.