Before registration for an anticipated IPO, Panera Bread has reverted to a previous concentration on breakfast and lunch mealtimes reversing the move towards the dinner period.  New menu items will be introduced in early April.  New menu items will include various sandwiches and salads and some items will be upgraded. Flatbreads will be dropped.

Panera is also emphasizing cost with numerous items under $10 in the “transformed menu”.

The Company announcement of menu changes “confirms that Panera is close to its customers and recognizes the need for changes to accommodate the needs and budgets of its clientele”.