According to a February 29th release by the Private Label Manufacturers Association (PMLA), products in their category rose 4.7 percent in dollar value to $236 billion in 2023 compared to the previous year. The increase can be compared to a 3.4 percent rise for national brands.
Peggy Davies, president of the PLMA, stated, “One of every five food or non-food grocery products sold in the U.S. carries a retailer’s name or own brand.” She added, “Most of all the store brands, continue to be well positioned providing offerings are “value-right” and with strong perceived value for money and quality in categories where shoppers are targeting cutbacks.”
Unit sales for private brands dropped 0.1 percent to $58.1 billion in 2023 compared to unit sales for national brands that fell by three percent to $222.9 billion.