It is evident that Trader Joe’s is in conflict with unions that have been formed by workers.  EGG-NEWS reported previously that a Federal court in California ruled that the logo used by the Trader Joe’s union was permissible.  This is despite the contention by Trader Joe’s that use of the logo, incorporating components of the Company logo on tote bags and clothing, would confuse customers.

Instead of accepting the ruling and effectively letting sleeping dogs lie, Trader Joe’s is now appealing the decision. This is despite the comments by Judge Hernan Vera that the lawsuit filed in mid-2023 was “frivolous and improper”.

Even if Trader Joe’s is successful in an appeal, it is questioned whether the pyrrhic victory would be worth the legal costs and the negative sentiment engendered among their workforce and inevitable disaffection by consumers who sympathize with unions.