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Popularity of Private Label Brands

 01/28/2024

Market Research Company Numerator has conducted a study of private label brands sold during 2023.  The company reported that two thirds of the 200 largest private label brands by sales expanded in 2023 and half achieved increased market growth.

 

The Top-10 lists of private label brands comprised:

 

  • Smart Way by Kroger
  • Sure Fresh by Dollar Tree
  • Amazon Basics
  • Sweet Smiles by Dollar General
  • Publix Deli
  • Home Line by Dollar Tree
  • Favorite Day by Target
  • Tuscan Garden by Aldi
  • True Living by Dollar General
  • Specialty Selected by Aldi

 

Both convenience stores and dollar stores are increasing their proportions of SKUs as private brands.