Whole Foods Market has developed a pollinator policy applicable to fresh produce and floral items sourced by the chain.  The Company will require fresh produce and floral items to be cultivated using an integrated pest management system thereby reducing the need for pesticides.  The policy specifically excludes neonicotinoids in potted plants and ultimately in all floral supplies.

Karen Christensen, Senior Vice President, Perishables and Quality Standards for Whole Foods Market stated, “We understand the important role pollinators play in our food system and through this policy we will build on our long legacy supporting biodiversity and pollinator health.”

While the intent of the policy is laudable and consistent with the image of Whole Foods Market, retail chains must understand that imposing higher standards of sustainability, biodiversity and other non-quantifiable attributes must be compensated by higher prices paid to farmers.  Chains that appeal to the affluent and environmentally conscious cannot simply burnish their credentials on the efforts and margins of suppliers.