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Family Dollar to Increase Private Brand SKUs

 12/10/2023

According to Rick Dreiling, CEO of Dollar Tree, the holding company for Family Dollar, the subsidiary will add 170 new private brand SKUs to shelves in December towards a goal of 300 brands.

 

Dreiling noted the benefits to the company through increased margins, but also lower prices to consumers and also representing a competitive advantage.  Family Dollar intends to establish 600 new stores in 2023 and added 197 during the third quarter.

 

Jeff Davis, CFO stated, “we believe that this action will fortify our base, strengthen our brand and allow Family Dollar to achieve its full growth potential.