At a recent Investor Day event, McDonald’s announced a goal of 50,000 restaurants in operation by 2027.  This will require at least 1,000 system-wide openings above the current 40,000 locations.

McDonald's intends to expand the existing loyalty program that currently has 150 participants using a mobile app. to order meals.  This program will be expanded by an additional 100 million participants by 2027 generating sales of $50 billion annually with up to 30 percent of orders through this channel.

To facilitate the program that also envisages an improved customer experience.  McDonald’s will deploy generative artificial intelligence and cloud technology globally.