In an exercise in philanthropy, Taco Bell will cooperate with Revolution Carts to provide twenty street vendors legal food carts to serve Hispanic food items.  The gesture recognizes the contribution of Latin American culture to Taco Bell menus.

Sean Tresvant, incoming CEO and current Global Chief Brand and Strategy Officer, noted, “Consumers want to experience “brands”.  These days, it’s not just about buying.  They want to experience a “brand” in different ways.  At Taco Bell, it’s how we disrupt and lead, you have to be different.”