Kroger Company is expanding its private label range with introduction of a ranger of Mercado, branded products directed to Hispanic consumers.  The Marcado brand will include fresh meat, snacks, and desserts incorporating ingredients to reproduce authentic flavored meals enjoyed by consumers with Central American or Mexican heritage.

Juan DePaoli, VP of Our Brands at Kroger stated, “ we are thrilled to offer authentic products that are accessible and exceptional in quality by creating a brand that fills a void for some customers and creates a cultural experience for others”.