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Blue Apron Acquired by the Wonder Group

10/05/2023

Wonder has acquired the remaining assets of Blue Apron for $103 million.  Wonder currently delivers meals from store-front locations after abandoning a vehicle delivery model.

 

Marc Lore, founder and CEO of the Wonder Group stated, “when the opportunity presented itself to unite with the Blue Apron, pioneers in the meal kit industry, we knew it would accelerate our strategic position, create immediate opportunities for synergy and most importantly enable us to further delight customers”.

 

Blue Apron previously disposed of packing facilities to FreshRealm adopting an “asset-light business model” allowing products to be distributed by the Wonder Group.

Linda Findley, CEO of Blue Apron stated, “the brand and products that our customers know, and love will stay the same with more opportunity for product expansion in the future”.  Blue Apron shareholders will receive $13 Class A stock representing a 137 percent premium to the Blue Apron September 28th, closing price of $5.49.

 

For the second quarter of FY 2023 ending June 30th Blue Apron lost $61.9 million on revenue of $106.3 million with a negative diluted EPS of $(9.52). Comparable values for the second quarter of FY 2022 ending June 30th were a loss of $23.3 million on revenue of $124,327 million with a negative diluted EPS of $(8.22). Blue Apron experienced a 30.6 percent loss in customers and a 17.5 percent loss in orders over the second quarter of 2023 compared to the corresponding quarter of FY 2022.  This Company was on a downward spiral from the IPO despite the opportunities presented during the COVID period favoring at-home meal preparation.