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Market Research Confirms Preference for QSR Drive-Through Lanes

08/08/2023

A survey conducted by OnePoll demonstrated a preference for drive-through service for fast food, banking and pharmacy purchases.  Over 60 percent of those surveyed used a drive-through for food or coffee at least weekly.  Thirty-five percent of purchases take place between 8 am and noon.  Motivation to use drive-through lanes included fast service, remaining in vehicles and avoiding contact with other patrons at in-store counters.  It is evident that habits generated during COVID have persisted and have irrevocably altered consumer purchasing patterns.