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Promotion of Plant-Based Protein

08/08/2023

Rep Jim McGovern (D-MA) has introduced H.R.5023, the Peas Legumes and Nuts Today (PLANT) Act.  This bill would increase federal support for ingredients used to produce plant proteins under the USDA Market Access Program.  Rural development loans would also be available to companies processing ingredients to produce plant-based ingredients. 

 

McGovern stated, "plant-based foods are already creating new opportunities for farmers across the country and exciting new options for consumers".  He added, "now is the time to embrace the enormous potential that plant-based foods have to strengthen our economy and our food system". 

 

Predictably the PLANT Act is strongly supported by both environmental and animal welfare groups and in addition by the manufacturers of plant-based protein foods including Tofurky Inc.

 

In reality sales of plant-based meat substitutes are declining on the basis of inferior quality, higher cost per serving compared to real meat and the evaporation of the ‘curiosity factor’. This is evident in the financial reports of Beyond Meat and for the Plant-Based Division of Maple Leaf Foods.