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Consumers Returning to Stores

 07/26/2023

A recent report authored by David Bishop of Brick Meets Click documented the post-COVID shift back to shopping for groceries in conventional stores at the expense of online ordering with delivery.

 

The report covering the first six months of 2023 documented a 1.2 percent decline in online grocery sales compared to the first half of 2022.  Total grocery sales were down 1.8 percent, delivery sales were 2.0 percent lower and home delivery sales fell 9.0 percent. In contrast, store pick-up was up by 1.3 percent.

 

During the first half of 2022 U.S. online grocery sales attained $7.2 billion with $3.4 billion as pick-up, $2.5 billion delivery and ship-to-home $1.3 billion.  In contrast for the first half of 2023, online grocery sales totaled $7.1 billion with pick-up attaining $3.5 billion, delivery orders $2.5 billion and ship-to-home $1.2 billion.  The study showed that there was five percent drop in the average value of online orders.