ProEgg, a farmer-owned cooperative operating in western states, has appointed Jerry Wilkins as Vice-president of Sales.

Wilkins brings more than 35 years’ experience in the egg and retail industries to ProEgg. He has acquired an extensive understanding of the egg supply-chain and the food service sector.  He was most recently the Sales Director at NuCal Foods, an agricultural cooperative in the same geographic area as ProEgg.

Rick Herrera, CEO of ProEgg commented, “Jerry will be a critically important asset to ProEgg through customer service, our sales and marketing teams. His leadership will be invaluable for the cooperative’s continued growth and expansion.”

Wilkins gained experience with Morning Fresh Farms in Colorado where he was responsible for all areas of sales and marketing.  He was previously employed by Sysco and Albertsons, establishing his credentials in retail sales and distribution.

Jerry earned a Bachelor’s degree in psychology from the University of Colorado, Boulder and a Master’s degree in marketing from the University of Colorado, Denver.  He is currently president of the Colorado Egg Producers’ Association and was previously Chairperson of the Consumer Marketing Committee and the Egg Packing and Merchandising Committee of the American Egg Board. 

For additional information, access < www.ProEgg.com>.