As a diversification and an exercise in multi-format approach to banners, H-E-B has established Joe V’s Smart Shop stores in the Dallas-Fort Worth metroplex.  The concept was established in 2010 and comprises stores of 55,000 square feet in extent offering lower prices and ethnic products appropriate to clientele.  Joe V’s Smart Shop stores incorporate technology and efficiency to constrain price.

Roxanne Orsak Chief Operating Officer of H-E-B stated, “With each store we open our goal is to provide the best shopping experience, offer fresh, top-quality products and create jobs and career opportunities that help build a stronger community.”

H-E-B is headquartered in San Antonio and has more than 420 stores and employs 145,000 in Texas and Mexico. The Company known for its civic responsibility and charity is ranked number 15 on the 100 Progressive Grocer’s 2023 list.