Albertsons will consolidate private label products under the Signature Select brand for all company banners. The intended transition should be completed by the end of 2024.
The O Organics brand will continue for certified products applying updated packaging introduced during the first quarter of 2023.
The transition to Signature Select might be impacted by the proposed merger between Albertsons and Kroger. If separate identities are maintained, adopting a single Signature Select image for house brands would be appropriate.