Innovad, headquartered in Belgium, is a major multinational producer of feed additives for poultry and livestock. The company has an extensive sales service and distribution capability for North America with nutritionists and veterinarians available to match products with the needs of customers.

The major product segments of Innovad include mycotoxin modulation, feed additives supporting intestinal function and performance, pigmenters, mold inhibitors and antioxidants. Individual products will be detailed in subsequent editions of EGG-NEWS.

Innovad has developed a unique and scientifically proven technology to diagnose mycotoxicosis by applying a quantitative biomarker assay.  This approach directly measures the impact on the herd or flock and obviates the large sampling error associated with HPLC assay of potentially contaminated feed ingredients. Conventional sampling procedures may not identify problem ingredients that have the potential to degrade performance and profit or alternatively provide biased results incurring unnecessary expense for amelioration.

Information on the Company is available on their website by clicking on to the Innovad logo on the right side of the Welcome page.