The 2023 ChaseDesign Dollar Store Channel Survey evaluated customer demographics and their purchase patterns.  It was concluded from the survey that shoppers are buying more groceries, packaged and frozen foods favoring national brands.  Most trips to Dollar Stores are for fill-in and last-minute purchases with transactions under $25.  Typical Dollar Store customers do not use apps and only half use store websites.

Dollar stores are attempting to attract higher-income shoppers with store upgrades and installation of refrigerated display cases. Given the location of these stores in urban areas and their generally untidy appearance, this intention appears somewhat aspirational.