Subway a privately held company has announced that global comparable sales increased by 12 percent for the first quarter of 2023 compared to the comparable period in the previous year.  The company attributes the increase to improved menus and extensive media promotion. 

Facing competition from Firehouse Subs, Jersey Mike's Subs and Jimmy John's, the company has upgraded stores, closed underperforming locations among the 37,000 operating under the brand.

Subway is currently reviewing “strategic options” business-speak for sale of the company provisionally valued at $10 billion.