Jack Hubbard of the Berman Company is the moving force behind the Center for the Environment and Welfare, a DC think tank that will address issues of sustainability and welfare.  The organization will mount a $1 million campaign directed against the ASPCA comprising television, radio and digital ads.  This initiative will counter the ASPCA “Protect Farm Animals Week Action” during the current week of April.  The ASPCA is leading a consortium of 40 activist groups including HSUS, Mercy for Animals and the Humane League.

The ASPCA is currently lobbying Congress to incorporate provisions opposing intensive livestock production in the 2023 Farm Bill. Proposals include a national moratorium on CAFOs with a ban on large livestock farms by 2040, reducing financial support to large-scale meat and poultry producers and spending $100 billion in taxpayer funds for a buyout program.

As with all proposals from radical animal rights organizations, there is a complete absence of practical suggestion to replace the food made available by efficient producers employing scientific principles in production and processing.

The Center for the Environment and Welfare campaign will highlight fundraising by ASPCA and kindred organizations, their failure to expend income on animal shelters and will expose the association as a fraudulent charity.  This approach epitomizes the philosophy of Richard Berman, a DC veteran and a proponent of aggressive publicity who advocates “win ugly or lose pretty”.