According to industry observers, Subway is currently evaluating as many as ten bids to purchase the company that has a potential value of $10 billion. In anticipation of a sale, Subway has revamped menus and initiated a strong marketing campaign to promote the brand and to generate higher earnings and hence valuation through franchise fees.

 The Company planned on increasing the number of new Subway stores by 35 percent in 2023 compared to the previous year.  The Company has embarked on a program of remodeling with 3,600 locations to be upgraded in 2023.

Subway has entered into an agreement with five restaurant operators who will collectively take over operation of up to 230 restaurants in Texas, Florida, Arizona and mid-Atlantic states.

Under previous family-dominated management Subway injudiciously expanded the number of franchise operations too rapidly with minimal support, failed to introduce new menus and neglected promotion.  This reflected adversely on the performance and value of the chain that is closely controlled.  With the recent appointment of professional management, Subway has been transformed with innovations in both the domestic and international markets and will become  more competitive with other QSR chains.