The O Organics private-label brand for Albertsons has undergone a major design in packaging.  The company is re-directing the brand to Generation Z and young millennial shoppers. Brandon Brown Senior Vice-president of Own Brands noted, “We modernized the O Organics design while preserving our bright, multicolored logo and the easily identifiable O”.

O Organics was established in 2005 and was launched with 150 USDA-Certified organic products over a wide range of categories.  By 2018 O Organics has become a $1 billion brand with 1,000 products and has since expanded to 1,500 items encompassing fresh fruit, organic dairy, meat and eggs.