Wendy's has announced the reintroduction of a $3 breakfast deal. This offer comprises either a bacon slice or sausage and an egg on a Swiss croissant with a small order of seasoned potatoes. The program will run from March 27th through Sunday, June 4th. Participating restaurants are now serving the $3 breakfast deal in-store, although the item can be ordered online using the Wendy's mobile app.
It is hoped that this initiative will increase awareness of the taste and nutritional value of eggs as a breakfast dish. Competition for the breakfast mealtime should encourage other QSRs to offer breakfast specials, benefiting the egg industry.