On March 28th, the American Egg Board announced the appointment of Edward Hofman as Vice President Marketing and Communication. He will be responsible for implementation of strategic, integrated marketing programs for the U. S. egg industry, including exports.
Hofman earned a BA in Business Administration from Augustana College. He was most recently with Varick Group, a consultancy he founded to advise the food industry. He has extensive experience in communications and promotion of food and beverage brands.
Kristen Wharton has been appointed as Director of Sustainability. She was most recently with Handsome Brook Farms and has expertise in regenerative agriculture, climate change and conservation of water.
Nelson Serrano-Bahri has been appointed as Director of Innovation and will manage the program involving new products and customer relationships as a member of the AEB Eggcelerator Lab™. He comes to the AEB from Ingredion, Inc. where he served as the Culinary and Innovation Manager. He gained commercial experience with positions at Unilever, Kraft and Nestle.
Francis Garvey has been appointed as Director of Project Management. In her position she will provide direction and project management for major AEB programs and projects to optimize results.
Mike Hostetler has been promoted to Vice-president for Consumer Insights. He was responsible for establishing the AEB Insights Hub that includes an analytics framework and a newsroom.
Nat Hedtke will serve as Vice-president for Innovation and Customer Engagement leading innovation and market development programs through manufacturing, food service, retail and exports.
Elisa Maloberti will serve as Manager Special Projects and Food Safety. She will be responsible for aspects of food safety and will support consumer and customer communications in this area.
In announcing the new appointments and promotions, Emily Metz, President and CEO of the AEB, stated, “Sustainability in purpose-driven production is significant today and creates opportunities for eggs through innovation.” She added, “We are repositioning some of our existing leadership and functions to ensure we are set up to achieve both near-and-long-term strategic objectives for America’s egg farmers.”