Following an initial trial, McDonald’s has partnered with Krispy Kreme to serve three doughnut alternatives in 160 locations in Kentucky.  A spokesperson for Krispy Kreme stated, “As part of our on-going omni-channel strategy, we are always looking for ways to get our customers more access to our fresh doughnuts through the Delivered Fresh Daily network.”

It will obviously be a stretch for Krispy Kreme to expand from their existing 400 retail locations and regional bakeries to serve 13,000 McDonald’s stores.  It is possible that McDonald’s is using the Krispy Kreme application to establish a base for a pastry that could be introduced as a menu item both in the U.S. market. During visits to Budapest and Vienna it was evident that McDonald’s restaurants served a range of delicious pastries to suit local tastes

There are still opportunities for eggs as a breakfast serving and the American Egg Board is urged to consider funding innovative presentations that include novel egg servings for the breakfast daypart.