On February 21st MPS Egg Farms (MPS) of North Manchester, IN., announced the acquisition of Country Charm Eggs (Country Charm) located in Gillsville, Ga.
MPS, a sixth-generation family egg producer now under the leadership of co-CEOs and brothers Sam and Dan Krouse, The purchase of Country Charm expands the area of operation for the Company’s and adds 1.8 million egg-laying hens to the current flock of 12 million hens.
In commenting on the transaction Sam Krouse stated “MPS has been intentional about growth – doing so in a strategic way that leverages our commitment to customer excellence and high quality, while also aligning with businesses that share our core values and our unwavering dedication to animal care and food safety”
Country Charm is a second-generation family egg business founded in Georgia by Vince Booker and operated currently by his son Brent who commented “Country Charm and MPS share the same values, vision, and dedication to our customers and employees, that will support a seamless transition of our business,”
MPS now has farms in Indiana, Illinois, Texas and Georgia, employing 750. In 2020, MPS acquired Feathercrest Farms of Texas. In December 2022, MPS and The Kroger Company announced a strategic partnership to bring the i proprietary Kipster egg farm model to the United States from the Netherlands.
Dan Krouse anticipates that the company will continue to expand through growth and acquisition. He explained “While MPS has Midwestern roots, we have an exciting future ahead as a national egg producer, serving a wide range of customers with the same outstanding service, high-quality products, attention-to-detail and commitment to doing all that is needed to deliver on that promise.”