According to Heather Lalley in a February 16th article in Winsight Grocery Business the Private Label Manufacturers Association, claims that sales of brands increased by 11.3 percent over 2021 to $228.6 billion for all U. S. retail channels. Store brands grew at twice the rate of national brands and accounted for 29 percent of new sales
Using IRI classification, the refrigerated department increased in 2022 by 17.1 percent to $47.4 billion in sales. Store-brand fresh egg sales were up 49.6 percent to $5.7 billion in 2022.
The Private Label Manufacturers Association anticipates store brands to continue to grow in 2023 despite a decline in food-at-home inflation. The report concluded, “By adapting and shopping smarter by choosing store brands, U. S. consumers were able to purchase high-quality great value food and non-food grocery items for their families in the face of inflation and recession fears.”