Whole Foods Market, a subsidiary of Amazon.com Inc. with a 1.5 percent share of the U.S. grocery market has requested suppliers to moderate prices and to extend priority to supplying the company. The request comes in the face of moderating inflation with some items w including eggs sharply off their December highs.

Whole Foods has indicated that it will introduce promotions in 2023 as it faces competition in many areas from high-end, supermarket chains including Wegmans, H-E-B, Sprouts and Harris Teeter, (a Kroger subsidiary). In addition numerous regional chains offer local produce, organic products and gourmand and specialty foods at competitive prices.