Subway, the franchiser of 37,000 restaurants in 100 nations, with 20,000 in the U. S. has reported eight consecutive quarterly increases in same-store sales. According to a February 2nd release, global sales in 2022 increased by nine percent and in the U. S. by eight percent compared to 2021.
Initiatives introduced by the Company that contributed to improved sales included the Subway Series promotion, enhancing the catering program, introduction of Subway Grab and Go and expanded digital ordering capability. Subway has also embarked on a program of refurbishing restaurants with 2,600 upgrades completed in 2022 and 3,600 scheduled for 2023.
Informed observers suggest that Doctor’s Associates, Inc., the holding company for the Subway franchise organization, is contemplating a sale. Prospective acquirers might include an existing QSR chain or an investment group.