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American Egg Board Achieves 10-Fold Return on Checkoff Funds

 02/01/2023

Egg-NewsA study commissioned by the American Egg Board conducted by Dr. Harry M. Kaiser, Professor of Economics at Cornell University, demonstrated a 10-fold return to the industry on checkoff funding. Benefits have successively increased from 8.1:1 in 2011 to 9.0:1 in 2017 and 10.1 for the most recent 5-year series.

 

According to the economic analyses, benefits included:

  • Additional revenue of $914 million, annually.
  • Indirect benefits including additional 12,000 jobs and employment income of $735 million.
  • $1.2 billion added to the U. S. economy with an increase in U. S. gross domestic product of $3.5 billion.

 

The study included all six marketing and research activities conducted by the American Egg Board. Individual returns on AEB programs included Domestic promotion that yielded a 15.6:1 benefit; Foreign market development, 5.1; Channel marketing, 7.3; Nutritional education and research, 2.5.

 

Financial benefits for the industry accrued from a 5.4 percent increase in consumption of eggs by consumers and industry relative to the projected consumption in the absence of AEB marketing programs.

 

Additional information can be accessed on www.IncredibleEgg.org/ROI.