Addie’s has opened their first pick-up store in Norwood, MA.   Funding of $10 million from Rose Park Advisors, has allowed the enterprise to convert a parking lot and to refurbish an empty store as a stocking and bagging facility.

A spokesperson for Rose Park Advisors the major investor in the project, stated, “The 100-year-old grocery business is not immune to disruption.  The traditional business model of in-store shopping makes serving convenience-focused shoppers highly challenging.”  He added, “We see disruptive potential in Addie’s technology-powered drive-up grocery model and are excited to support them as they launch.”

It is doubtful that Addie’s will be able to provide superior quality of produce to conventional supermarkets. The facility will not be able to stock the range of grocery and related items requested by consumers who are currently supplied by conventional supermarkets with multichannel options including curbside delivery.

The success of Addie’s will be indicated by acceptance of their initial store and projected expansion through establishing new locations in New England states.