Ric Herrera was appointed as CEO of ProEgg based on his extensive experience in both the egg industry and marketing
After obtaining a baccalaureate degree from the State University of New York, he joined Michael Foods for a 13-year tenure. He gained additional experience with Hormel over a five-year period and was Vice-President of Marketing for Herbruck’s for the past four years.
Ric is an industry veteran with a sterling image. He is fully aware of the restraints imposed on his future decisions and actions under the Capper-Volstead Cooperative Marketing Association Act. He recognizes the scrutiny to which EggPro will be subjected and is cognizant of the lawsuits that arose as a result of a previous egg marketing cooperative that was imperfectly organized and became an expensive liability for its members.