Instacart has reduced its internal valuation by $10 billion since October down from $40 billion in late 2021.  The company suspended a proposed IPO in October 2022.

Along with other store selection and home delivery services, Instacart generated considerable revenue during 2020 and 2021 attributed to COVID shutdown. Sales value in 2018 was estimated at $525 million rising to $1,800 million in 2021.  Since this time, consumers have reduced the use of food delivery services as denoted by a decline in year-over-year sales growth from 330% in 2020 to 15 percent in 2021 The major providers have encountered considerable competition from new entrants to the sector and the growing trend by consumers to in-store selection and store pickup. It is considered likely that Instacart will commence laying off store pickers.

In 2022, Instacart launched a new platform to encourage participation by retailers and enhanced IT services.  The company is offering discounted memberships to participants in the Supplemental Nutritional Assistance Program.