The 2022 Winter Meeting of the USA Poultry and Egg Export Council provided an opportunity to unveil a new logo that depicts chicken, turkey and duck segments enveloped in an arc representing eggs. The logo incorporates "Poultry & Egg Export Council" below the traditional three stars and USA.

USAPEEC has adopted a new tagline, "Powering the Globe with Protein Perfection". The updated logo will be used from 2023 onwards.