In keeping with the image of the chain as a deep discounter and recognizing the impact of inflation on consumers, ALDI is rolling back prices on holiday essentials. With effect from November 2nd, specific items traditionally consumed over Thanksgiving will be offered at 2019 prices, representing discounts of up to 30 percent. Products covered in the offer include Brie cheese, cornbread stuffing, wines, apple pie and other traditional foods.

David Rinaldo, President of ALDI U.S., stated, “We expect to welcome tens of millions of customers in our stores this Thanksgiving season and we want them to know they can count on us.”  He added, “This Thanksgiving and all year-round, ALDI is committed to offering shoppers the best possible value.”