The plant-protein business of JBS SA subsidiaty Planterra Foods will cease operation with a projected 60-day wind-down with lay-off the entire workforce.  According to a communication to the Colorado Department of Labor and Employment, JBS Foods USA confirmed that the closure will be permanent.

Planterra Foods initiated marketing during the first quarter of 2020 with products distributed under the Ozo brand.  Headquartered in Lafayette, CO. the Planterra production facility extended over 175,000 square feet.

JBS SA will continue to manufacture plant-based alternatives to meat in the EU through their 2021 Vivera acquisition.

No reason was provided for closing of Planterra Foods but recent postings on the financial releases for Beyond Meat and Maple Leaf foods confirm that sales of plant-based alternatives to real meat are declining and are unprofitable.