The merger of Information Resources Inc. (IRI) and the NPD Group has the potential to extend analytical services provided to clients.  The company has appointed Malli Vangala as Chief Strategy Officer. He was the leader of the Microsoft 365 strategy team from 2016 to 2019, was involved in the launch of Saa Solutions and was previously VP of Corporate Strategy at SAP. He has worked as a consultant for McKinsey & Co.

Vangala holds a Bachelor's degree in engineering from his native India, a Master's degree in Management Information Systems from Texas A&M and an MBA from the Wharton School of the University of Pennsylvania.

Commenting on his appointment, Vangala noted, "we are focused on setting a new standard for innovative technology and data-driven advisory services for clients in an evolving and dynamic consumer landscape".

Accurate information on the sales of both shell-egg and egg-products categories in comparison with alternatives and substitutes is necessary to establish and modify marketing programs and to  establish pricing. The combination of IRI and NPD will provide data and its interpretation extending from sales to consumer trends.