Animal activist group, Equitas Global, has initiated a publicity campaign directed against Starbucks for sourcing eggs from caged flocks.  Other fast food and coffee chains in Hong Kong and Taiwan have committed to purchasing eggs from farmers that transition to alternative systems.

In a statement, Bonnie Tang, representing Equitas Global, noted, “It’s reprehensible that here in Asia, Starbucks is feeding us eggs from caged hens when caged egg production has been banned in Starbucks’ home state of Washington.

The campaign was supported by videos and images purported to depict caged flocks at a farm reputably supplying Starbucks in Taiwan.