In a company release, FreshDirect has announced that it will soon end delivery services in the Philadelphia and Washington, D.C. markets.  The posting noted, “To better serve our customers in the Tristate market surrounding New York City, we will be expanding in our home markets in the coming year.  Because of this expansion, we will be exiting the markets that are served by our Washington, D.C. and Philadelphia facilities.”  FreshDirect currently serves seven states, including metropolitan areas, from Connecticut to Virginia operating a major automated fulfillment center in the Bronx, NY.

FreshDirect has partnered with Stop & Shop, a subsidiary of Ahold-Delhaize, to take advantage of high population density in Metro NYC and will support the chain in its ambition of advancing U.S. sales.

In commenting on the change in geographic emphasis, John MacDonald, Chief Marketing Officer, stated, “Being a homegrown trusted New York City brand allows us to understand not only the culture of food but the needs and expectations that New Yorkers have around food and groceries.”  He added, “We make sure our customers have the absolute freshest food, responsibly sourced from the best places and delivered to their doorstep.”