Eversight Inc., based in Palo Alto, CA, has been acquired by Instacart®. Eversight has developed unique pricing and promotion platforms for the grocery industry concentrating on consumer-packaged goods that include food items, beverages, cosmetics and cleaning products.

In commenting on the acquisition, Fidji Simo, CEO of Instacart®, noted, “When it comes to grocery shopping, we know that every dollar matters.  With higher inflation the average cost of groceries is up, so we are taking even more steps to make food and daily essentials more affordable.”

Eversight technology assists retailers to analyze consumer trends and to adjust to changes in shopping behavior.  Eversight programs can be used to fine-tune promotions and offers to optimize margins. 

Instacart® is expanding capabilities beyond delivery to providing retail technology through Carrot Insights, a data dashboard tracking operational parameters.