Wynshop and Incisiv, marketing service specialists, recently conducted a survey on digital grocery sales.  Approximately 12,000 Consumers and 1,200 grocery managers were surveyed on aspects of digital sales.  The conclusions from the survey included:-

• 13.7 percent of all grocery orders during the first quarter of 2022 were digital followed by a13 percent decline in the second quarter
• Digital baskets declined in the second quarter, consistent with a 15 percent increase in unit prices, attributed to inflation
• E-commerce grocery orders placed through third-party services represented 28 percent of all digital sales, with grocers’ websites, attaining 65 percent and apps, 7 percent
• A significant 83 percent of grocery executives expect pricing pressure to continue through 2022

The survey highlighted the impact of out-of-stock and inability to substitute items to complete orders. This resulted an $11 billion in lost revenue over the six-month period.

Incisiv and Wynshop have developed Grocery Doppio as a source of data to enable grocers to avoid losses through planning and preemptive action.  Grocery Doppio will include financial data, market share of leading grocers and digital benchmarks.