In a recent survey, Technomic, a market research company, released the Breakfast Global Menu Category report. Major conclusions include the fact that a quarter of U.S. consumers surveyed purchased breakfast from a restaurant or through food-service.  Almost half of consumers in Mexico obtained their breakfast from a full-service restaurant consistent with cultural norms.

The proportion of U.S. consumers using food-service or restaurants for breakfast are lower than in Latin America or specific Asian nations.  Accordingly, Technomic believes that breakfast sales can be increased representing an obvious potential benefit to the egg industry.